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Research report

Insights for the New World of Travel: Why Amadeus is focusing on omnichannel strategy

Travelers today are neither purely online or offline. They demand the best customer experience that combines both. Is your omnichannel strategy keeping up?

The rise of omnichannel retailing

Travelers today are neither purely online or offline. They want to smoothly traverse the physical and digital worlds as they contemplate purchases. They demand the best customer experience that combines both and look for that personalized, memorable and frictionless experience, wherever they are, via whichever channels they choose, and for whatever purposes they need.

We’re living in an omnichannel world. The opportunity for travel brands is huge. Every device, every screen, every store visit is an opportunity to connect with the traveler and deliver a superior, fully connected customer experience.

Online, in-app or in-store; contact channels must work together in harmony

Success depends on being truly channel agnostic – staying ahead of the curve in a fast-changing digital world and creating the holistic, seamless experience that travelers desire.