Case study

UK- Bringing new customers onboard: UK cruise market consumer insights

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The growth of the cruise market over the last decade has created a golden opportunity for travel sellers and cruise providers.

At Amadeus we’re determined to help the industry benefit from this trend and drive even more growth. That’s why we develop tools that make it easy to sell cruise products. It’s why we extended our agreement with Cruise Lines International Association to include the UK & Ireland last year. 

To drive the conversation on sales, we’ve again commissioned independent research¹ into the UK traveller’s attitudes to cruise holidays. We’ve asked people what they want from a cruise holiday, talked to them about their perceptions of cruise and explored their experiences of booking and buying cruise. 

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