Case study

Singapore Airlines evolves revenue management to deliver improved, customer-centric recommendations

Amadeus IT Group

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Singapore Airlines (SIA) has partnered with Amadeus to deploy a new state-of-the-art Revenue Management System (RMS). This uses cutting-edge demand forecasting and segmentation algorithms to enable SIA to better match demand and supply at the most relevant fares.

Find out how Singapore Airlines delivers the right fare to the right customer at the right time.

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