Travellers are at the heart of everything we do

Julia Sattel

Senior Vice President, Airlines, Amadeus IT Group

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At Amadeus, we never forget that travel is about the traveller. From the moment of inspiration, to searching and booking, at check-in, during the trip and after, online or on mobile devices - we’re always working to help our customers deliver better, more personalised travel experiences.

Better technology, better journeys

With this in mind, there is a significant opportunity for airlines to create a lasting, positive customer experience that could translate into growth in revenues, customer loyalty, and brand advocacy. The challenge airlines face is how to share, collect, and manage fragmented passenger data to proactively push relevant services to travellers.

This is where Amadeus can help. We can deliver a single, comprehensive customer view to provide a consistent end-to-end traveller experience. This allows airlines to expand their reach and cover all touchpoints across the traveller journey with a variety of highly personalised merchandising techniques.

Personalisation is about delivering a better experiencefor the traveller to guarantee loyalty and improve retention. For airlines, personalisation increases ancillary revenues and repeat sales significantly – a big reason why 97% of airlines are investing in it over the next 12 – 18 months.

Watch this videoto see what this looks like in the real world and let us know what you think.


Traveler Experience, Videos, Merchandising