Travel Technology Day TTG Edition in Italy brings together the region’s top tech minds

Tommaso Vincenzetti

Marketing and Business Development Director, Amadeus Italy

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Following the huge success of Travel Technology Day 2013 held earlier this year in Milan, the latest edition was held in Rimini Fiera in partnership with TTG Italia, and featured a new roadshow format boasting some of the region’s top tech minds.


Standing room only at #ttday13


Moderated by Massimo Rovelli, Professor at LUISS University specialising in mobile innovation in tourism, the event also featured Roberto Liscia, president of Netcomm, the main consortium of Italian e-commerce merchants. Mr. Liscia gave an extensive overview of the Italian e-commerce market in 2013 focusing on the mobile market. Roberta Milano, the co-founder of BTO Educational, the most innovative educational event about tourism in Italy, introduced audience members to the world of online reputation and brand reputation management, which garnered great interest among attendees.

I had the opportunity to present about the importance of content for competing in the online world. One such example I used was how our customer Volotea stimulated demand from day one by distributing its inventory via travel agencies and other indirect channels, in addition to the direct channel. Volotea is among more than 70 LCCs distributed to Amadeus travel agencies, with sales in the indirect channel representing more than a fifth of its overall revenues, according to the carrier.

I also spoke about the case of our customer easyJet and how the introduction of enhanced back-office functionality will enable travel agents to search, process and book easyJet flights in the same way as traditional carriers.

On the hotel distribution side of things, I spoke about emerging models, tech innovation trends, and the fascinating case study of Sol Wave House, which offers an interactive twitter experience for guests.

Finally, I touched upon rail in Europe, specifically our study The Rail Journey to 2020.

Head over to our dedicated Travel Technology Day TTG Edition page and follow these hashtags on twitter #ttday13 and #ttg2013 for more about the event. You can also send me a tweet if you have any questions or comments about the topics discussed.


Europe, Italy, Travel Platform, Events