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The (many) paths to “Destination X”

Michelle Batten

Head of Global Marketing - Mobile Division, Amadeus

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According to Amadeus’ new whitepaper, “Get ready for Destination X,” today’s travel sellers have a golden opportunity to tap into destination services, a growing marketplace set to reach $183 billion by 2020. Drawing on survey results from more than a thousand CheckMyTrip by Amadeus mobile app users, the research identifies emerging trends about business and leisure travelers destined for Destination X, one of the most important revenue-generating stops on a traveler’s journey.

Take me to travel nirvana

The Amadeus research poses questions such as, “Are travelers prepared as they arrive to Destination X?” Are their needs for add-on destination services like airport transfers, local activities and restaurant reservations being met? The paper explores eight trends regarding the challenges and opportunities travel sellers face in the post-booking ancillary game and how you can win travelers trust in that arena.

Better travel in the Live Travel Space

Destination X also offers enormous untapped potential to market and sell ancillary destination services to travelers. It’s a place where travel agents, corporate travel programs, and other providers of flights, hotels and cars can continue servicing travelers at their final destination. Whether traveling on business, leisure or bleisure, mobile provides the perfect platform to offer these destination services on the move.

Amadeus is helping travel providers better understand and address these challenges and opportunities. Using the Amadeus Travel Platform, the Live Travel Space aggregates all content into one platform, making it easier for travel sellers to find what they need, and provide the level of personalization their travelers demand.

Are you ready to service customers more fully when they reach Destination X? Download the whitepaper today at Amadeus.com/DestinationX

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