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Amadeus
Blog
Statement on Lufthansa’s new commercial strategy
Holger Taubmann
Senior VP Distribution, Amadeus IT Group
Lufthansa Group have chosen to go in a different direction by introducing charges that will penalise travellers based on the shopping channel they use. Travellers will either pay more for the same service or, in the case that travel agencies are forced to accept this new commercial strategy by modifying the way they access content just for Lufthansa Group, there will be extra IT costs that may ultimately be passed on to the traveller, putting the travel agent, and/or the end consumer, at a disadvantage.
Amadeus believes that the traveller is at the heart of the travel industry. Travellers today are looking for consistency, transparency and choice across all channels and we as an industry can deliver that best by connecting and integrating all players.
This new model will make comparison and transparency more difficult because travellers will now be forced to go to multiple channels to search for the best fares. Ultimately, the industry overall stands to lose from this distribution model.
As always, Amadeus remains open to working with all its partners and customers to serve the best interests of the traveller and the industry.