Shining a spotlight on the travel industry 4.0 at FVW 2018

Juan Giron

Global Corporate Communications, Amadeus

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Opportunities for the ‘travel industry 4.0’ was the tagline most participants on FVW Kongress 2018 in Cologne kept in mind while discussing the way ahead for travel, an industry that globally accounts for 10 per cent of world GDP and over 313 million jobs.

Several angles were explored during the event, from the challenges facing airlines to the digital vs. emotional aspects of distribution. Attendees also looked at the future of airlines sales via global distribution systems, best ways to manage margin pressure, and the growing weight of artificial intelligence in this fast-evolving industry.

Gianni Pisanello, Vice President, NDC-X, at Amadeus, clarified the meaning of IATA’s New Distribution Capability for the travel sector and how Amadeus is providing travel professionals with the necessary technology platform to enhance their business.

Digitalization is at the base of new competition issues in the travel arena. Monika Wiederhold, Managing Director of Amadeus in Germany and SVP, Retail Travel Agencies for Northern, Eastern, Central & Southern Europe, explained the role of digital transformation of business models and services to ensure the competitiveness of travel players.

Leisure travel is on the rise on a global basis. Technology is at the core of this growth. Oliver Rengelshausen, General Manager of Traveltainment, an Amadeus company, explained what their booking engine technology has brought to the leisure travel industry: reliable consulting, comparison of travel information and customer reviews.