Reaching out to the programmers of the future

Monika Wiederhold

Executive Vice President Airlines, Central and Eastern Europe, and Managing Director, Bad Homburg, Amadeus

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Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys. We are committed to using technology to help global travel have a positive impact on communities and grow sustainably around the world. And over the recent Easter break we had the opportunity to share that passion with future generations.

We were excited to host a Digital Easter Camp for daughters and sons of Amadeus employees, a continuation of a program launched jointly with the city of Bad Homburg, Germany, last year with a Digital Summer Camp open to girls and boys in the city.

You’ve got to have an exciting program to get these students to give up their long-awaited school vacations to attend class. The 11-17-year-olds programmed a website, wrote and filmed a Digital Camp story and learned the principles of agile working through a collaboration game.

Eleven-year-old Mia told us, "It was very interesting to get so much background information about website programming. I didn’t know how much effort went into building a website. It was also a lot of fun to learn how to cut videos with iMovie."

On this Girls in ICT Day and recognizing the low number of girls going into technical fields, it was particularly satisfying to see the enthusiasm of Mia and the other girls in this camp and the previous editions. The aim of the camps is to get girls and boys interested in IT in general and in travel technology more specifically. Some of the previous participants went on to apply for student internships in 2018. We’re looking forward to keeping in touch with these girls and boys, and, who knows, they may one day come to work with us.


Germany, Diversity, Social Responsibility