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Amadeus

Blog

Fresh new look, same great travel technology and solutions

Pablo-Jacobo Ruiz

Head of Global Digital Marketing, Amadeus

Does this post look a little different to you? You might have noticed a different layout and some drop-down menus across the top. Beyond aesthetics though, the new look is due to a complete re-design of the Amadeus website.

new-website

The blog is now integrated within the website, making it easier for visitors to find relevant information and easy navigation to all our online content. You’ll find the blog in the Insights section of the website.

Our aim with this redesign was to create an ecosystem capable of delivering relevant content in an innovative, customer-centric and intuitive way. So what does that mean for you?

New personalized website features

Personalization has become somewhat of a buzzword – but it is a key feature of the website. As you navigate and select among the options presented, the content presented reorganizes to match your preferences.

User experience (UX) was a huge focus when we sat down to map out what we wanted to achieve from this website re-design. Amadeus serves many areas of the travel industry, with a wide portfolio of solutions, so we know it wasn’t always easy to find what you needed on our previous website. Now, you can select your industry, language and country from the preferences section.

So say you identify yourself as an airline – the content will be tailored to you in a curated way, meaning less search time and more relevant content for you. These settings can be modified at any point in an easy and intuitive way.

In the Solutions and Portfolio sections, you’ll find a clear breakdown of all our product and solution offering. You can search by industry, business function or topic (for example NDCTravel Platform  etc.) and find the same easy navigation and experience across all devices, with a completely responsive design. This is just the beginning. We’ll be gathering feedback to adapt, build, update and upgrade the site on a continuous basis. If you have any comments you’d like to share on the new site, I’d love to hear from you.