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[Infographic] Middle Eastern online landscape shows strong growth potential

Antoine Medawar

Vice President, MENA, Amadeus IT Group

A recent report from PhoCusWright – which we co-sponsored – revealed some fascinating trends including a projection that the total online travel market in the UAE will grow from $4.8bn in 2011 to $9.5bn in 2014.

The report – Assessing The Online Travel Opportunity: The Middle East – which was released late last year also revealed that the UAE has emerged as the most mature market for travel and tourism, owning 47% of the total market and 60% of the online market in the Middle East.

It was further revealed that gross bookings made by Online Travel Agencies (OTAs) are expected to rise from $1.7bn in 2011 to $3.2bn in 2014. The increase in the number of bookings made by Online Travel Agencies in the region not only highlights a definite shift from traditional booking methods but also demonstrates the evolution and expansion of the industry as a whole.

It is evident, therefore, that technology companies must prioritise providing the industry with the right tools to support the growth of the online travel sector.


Tags

Middle East, Research