Working hand in hand with the French government to support innovation

Juan Jesús García Ph.D.

Head of Industry Affairs Europe, Amadeus IT Group

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As we work to shape the future of travel - innovation is one of our key assets and we actively support a number of collaborative initiatives with public and trade industry stakeholders to open fruitful dialogue and identify areas of mutual cooperation.


Recently, we had the opportunity to do just this by supporting the French government in their efforts to promote Innovation and Entrepreneurship at an interesting initiative which took place in Madrid.

The Oui Innov event, which was organized by the French Embassy and Invest in France in Madrid to promote innovation and entrepreneurship among the Spanish and French communities gave us the chance to meet the French Ambassador - Mr. Jérôme Bonnafont - and the Director of Invest in France - Mme Caroline Leboucher - to discuss potential areas of joint cooperation in the fields of Tourism, Foreign Affairs and Transport in France.

We had the unique opportunity to share an update on a number of interesting initiatives we’re undertaking in France and other countries to promote innovation such as the Amadeus Accelerator Program and our participation in public and industry initiatives like French TechRoadef  and the Welcome City Labincubator for innovation in tourism.

During Oui Innov, the Amadeus Venturesand Cabifyteams also received very positive feedback from the audience during their presentation, which featured a lively idea exchange with other innovative Spanish and French start-ups.

The French market is especially important to us as we operate two very successful centres there, including Amadeus SAS in Sophia Antipolis with a team of more than 5,000 employees, mostly devoted to the research and development of technology for travel and tourism, and Amadeus France, which provides commercial, marketing and services support to French travel companies.


We have three main assets that are very valuable in helping governments and institutions to achieve some of their objectives in their markets: our innovative technology, the knowledge and experience of the Amadeus team, and our broad global footprint. Not many companies invest more than 500 million Euro in R&D, operate in 195 markets and have more than 12,000 professionals consisting of 117 different nationalities around the globe.

We were extremely pleased to be a part of this initiative by the French Embassy in Spain and we hope that it continues to succeed in fostering innovation and entrepreneurship among Spanish and French companies. We will continue to support events like this in the near future through other projects and activities we are working on now – so stay tuned to this blog.

Were you at the event? What did you think?


Europe, Spain, France, Startups, Industry Relations, Events