Amid increasing pressure online travel retailers must evolve, expand, and explore

Sébastien Gibergues

Head of Leisure and Online Travel, Global Customers, Travel Channels, Amadeus

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Pressure on online travel retailers is coming from multiple fronts. These include changing consumer behaviour and expectations, disruption of the supply chain, and the rise of friend or foe gatekeepers like Google and Facebook.

Amid increasing pressure online travel retailers must evolve, expand, and explore

To face these challenges, online travel retailers have to choose between putting extra effort into managing content sources, on the one hand, or missing out on innovation and consumer features, on the other.

So, just how will online travel retailers stay relevant in 2017 and beyond?

They need to evolve, expand, and explore. This means evolving with new ways of searching that produce greater customer satisfaction and higher conversions. It also means expanding with merchandising by creating cross-selling opportunities throughout the traveller lifecycle and ensuring online shoppers can safely complete their purchase anywhere, at any time. Finally, it means exploring new frontiers by innovating with new business models and technology.

We presented these ideas at Phocuswright Europe, where we premiered our latest video:

At the end of the day, technology should empower people to dream bigger, travel smarter and explore further. At Amadeus, we support leading online travel brands, OTAs and metasearch companies to stay at the forefront of travel industry evolution.

Visit our website to learn more about how our technology enables online travel retailers to future proof their businesses.


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