We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
At Amadeus we pride ourselves on leading innovation for the travel business. Nowadays, with consumers rapidly adopting new products, open source platforms prevailing and an ever increasing number of new entrants, being a leader also means helping to nurture new ventures and start-ups in the travel & hospitality space.
That is the goal ofAmadeus Ventures , a funding programme which aims to drive strategic value through early stage minority investments in start-ups sitting at the crossroads of travel and technology.
The main objective of the fund is to identify and invest in start-up companies that have already developed a working prototype and sit in niche areas of the sector that we believe are at the forefront of developing market trends.
Of course, Amadeus is looking at the potential financial performance of the investment, but equally at the tight commercial relationships that we will foster with the companies we invest in. And it is just as important to us that we encourage innovation for the travel industry, since innovation is part of Amadeus’ DNA.
The start-ups that we invest in will also have their share of benefits. Amadeus has a long, proven track record of providing carry-on funding and operational assistance. But perhaps the biggest advantage will be gaining access to our extensive global network, industry knowledge and IT capabilities.
Amadeus Ventures already has an exciting deal to show: a few weeks ago it led an investment round inYapta , a pioneer in airfare price insurance services for travellers. Yapta is the developer of FareIQ, an Intelligent Price tracking technology which provides in-depth, 24x7 analysis and insights into corporate airfares, spotlighting opportunities to re-ticket identical itineraries at lower prices.
This deal is surely only the beginning.Amadeus Ventures is already in the process of evaluating and analyzing further investments and looks forward to working with more start-ups.