15below's partnership with Amadeus and Malaysia Airlines
Malaysia Airlines is the nation’s flag carrier and carries 9.2 million passengers across 77 routes every year.
15below
15below offers one platform for all your passenger communications. Enjoy smooth operations, unrivaled engagement, and increased revenue with automated, hyper-personalized notifications.
Travel companies of all sizesusethe 15below platform to keep theirpassengersinformed and empowered every step of the way with:
- Real-timeupdatesfor IROPS and planned disruption.
- Itineraries,receipts,and boarding passes.
- Pre-departure communicationswith ancillary offers and travel guidance.
Benefits
The 15below platform
Join some of the top names in travel ‑ including Cathay Pacific, SWISS, and British Airways ‑ offering industry‑leading passenger experience through the 15below platform.
Quick start
Get up and running on the platform within a matter of days and start reaching 100,000 passengers every hour with 100% accuracy.
More freedom
Rely on a small team (or even just one person) to send all passenger communications, freeing up your operational staff to focus on more valuable tasks.
Personalization
Personalize every single notification based on information in the PNR and a range of other data sources to generate unrivalled engagement and revenue generation.
Customer service
Protect your reputation by delivering brilliant customer service throughout the passenger journey. 83% of people will share a negative experience.
Key Features
Explore solutions from 15below
Cost reduction
Using a contact center to keep passengers informed of planned schedule changes puts an unnecessary burden on your bottom line. We estimate an airline with ten million passengers per year could face costs upwards of $833,000 using a contact center to keep in touch with passengers. Once IROPS are taken into consideration, an airline could be looking at total costs of more than $1.2 million every year to run a call center - costs that could be almost eliminated by automating your passenger communications with the 15below platform.
Stress-free operations
The 15below platform guarantees you both accuracy and speed, removing the risk of human error and unnecessary strain on your contact centre. During acts of unplanned disruption, you can work through queues of PNRs quickly and efficiently, reaching thousands of passengers in just a few minutes with all the information they need. Two-way communication and automated processing of customer decisions remove stress for both your passengers and your employees.
Different levels of responsibility can be set within the platform to prevent notifications being sent in error.
Certain elements can be pre-approved by legal and brand teams and locked into templates. This means communications can go out quickly without additional sign-off required, safe in the knowledge that they are accurate and on-brand.
Reputation management
Failing to provide a quick and comprehensive response to disruption is one of the biggest causes of negative press for travel companies. With social media, bad experiences are no longer shared only with immediate friends and family. The 15below ROI Calculator shows that an airline carrying 10 million passengers with a disruption rate of 22% loses $4 million every year in potential revenue as a result of poorly managed disruption.
The whole is greater than the sum of the parts (1+1=3)
The partnership between 15below and Amadeus means airlines can benefit from the potential for joint product development: the 1+1=3 analogy. So, through the partnership, we are working on projects to jointly integrate solutions closer than ever: Amadeus Self Re-accommodation and 15below Disruption processing, Amadeus Flight Status Data and 15below Flight Status solution, and our enhanced alternative to Amadeus Airline Customer Contact (AACC).
Videos
What’s it like to partner with 15below?
We brought our community of airlines and travel brands together to share experiences and actionable insights.
- Michael O'Hagan