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Whitepaper

The new rules of travel protection

When travelers buy, why they buy and what turns intent into purchase

Download whitepaper

Travel protection hasn’t been rejected; it has been repositioned.

Today, travelers buy it selectively, when it feels justified by the nature of the trip. This creates a market where relevance drives conversion opportunities, not generic bundling. Ultimately, this represents opportunities for travel protection providers. However, is it still correct to say that today, travelers don’t assume trips will go smoothly, and that they assume by default that something might go wrong? This whitepaper explores how travelers think about risk, how and when they buy travel protection, what they value most, and what ultimately drives or blocks conversion.

The traveler mindset: travel protection is top of mind but still conditional
Confidence vs. reality: why understanding coverage still falls short
The moment of truth: how and when travel protection is actually bought
Why travelers buy (and why they walk away)
What “good protection” actually means to travelers