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Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
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- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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  Amadeus published its financial results for Q3 2025.
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Webinar

Data Talks #6 : Marketing attribution model

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Marketing attribution model

Introduction:A comprehensive overview of the importance of marketing channel attribution

Topic:Exploration of one concept of marketing channel attribution with Markov Chain

Q&A Session:Engage directly with our experts and clarify your doubts

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Data Talks #6

An introduction to attribution modeling.