In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
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Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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From AI-driven planning and biometric check-ins to smarter disruption management.
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Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover nowLearn how we’re working to make travel a force for good.
Driving integration, scalability, trust and integrity across the travel industry.
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In this video, Mirja Sickel, Vice President of Hospitality Distribution at Amadeus, explains how modern travel retailing principles are transforming hotel distribution. She explores the shift from static room bookings to dynamic, traveler‑centric offers, the growing importance of rich content and orchestration, and what hotels can learn from the airline industry’s retailing transformation.
For reference, previous blogs of the Modern Travel Retailing Report series are listed below. This video will be the last episode of this series.
