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Research report

Traveler Tribes 2033

How will we travel in 2033?

How will we travel in 2033? Our latest global research study – Traveler Tribes 2033 – the third in a series that launched in 2007, identifies four Traveler Tribes that will develop in the next 10 years. It does so by examining the future forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now.

Every traveler is different, each trip is unique, no experiences are the same. That’s why Amadeus commissioned an independent insight agency – Northstar Research Partners – to understand travelers’ complex behavior.

Traveler Tribes 2033 is based on in-depth research that involved speaking to 22 experts from different fields – inside and outside of travel – then surveyed 10,345 travelers from 15 countries and overall, collected 5.84 million data points.

The research findings allow us to explore five key questions when it comes to travel in 2033. What will it be like? How will travelers respond to future developments? Will this reaction be universal and consistent? Who are the Traveler Tribes of 2033 and where do we go from here?

Traveler Tribes 2033 identified four broad Traveler Tribes:

Excited Experientialists have a “try it and see” approach to life, with mid- to high-income and few commitments, they are well positioned to explore the world.
Memory Makers are comfortable with themselves, putting emphasis on people and on-trip experiences, but with less time for sustainability.

Travel Tech-fluencers are the young business travelers of today. Currently on modest incomes, they are confident it will rise as they travel the world in search of opportunity.
Pioneering Pathfinders are on above-average income, which lets them live a progressive, fast-paced life, always looking for their next big adventure.