In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
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Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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From AI-driven planning and biometric check-ins to smarter disruption management.
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Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover nowLearn how we’re working to make travel a force for good.
Driving integration, scalability, trust and integrity across the travel industry.
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Travel friction is a frequent topic of discussion across the industry. This report explores differing perceptions, revealing what the concept of travel friction means for leisure and business travelers, how technology can help overcome some of the most common travel pain points seen today, and what a "frictionless travel experience" could look like.
Areas of travel that are the most frustrating for leisure and business travelers
How a new mindset is needed to address friction/travel frustrations
The role technology plays in transforming the travel experience
Explore how the travel industry can overcome friction to enhance traveler experiences. Understand friction, its impact, and solutions.