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Case study

New routes, new markets: Norwegian goes global with low-cost long haul

In 2013, Norwegian pursued a new growth strategy by entering the long-haul market. Their goal? To secure long-term, sustainable profitability while making long-haul travel affordable for all.

Five years on, this innovative carrier has seen their revenue nearly double, supported by new aircraft and new routes.

As Norwegian goes global, travel agencies are playing a key role in the airline’s expansion and success, accounting for 1 in every 5 bookings.

With more than 110% growth in long-haul bookings over the last 3 years, Amadeus is proving to be a key supporting partner for Norwegian’s global growth.

"For us, as a growing global airline, it’s very important to get insight on how people are booking and that insight is very helpful to get from Amadeus. It’s really something we need from a partner."

Lars Sande – SVP Sales & Distribution, Norwegian

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Watch videos

Norwegian goes global with low‑cost long haul

Find out how Norwegian is successfully pursuing global growth and creating more memorable journeys with Amadeus as a key partner.

Why travel agencies love booking Norwegian

Find out how the airline is enhancing their offer to help agencies create even more diverse and targeted content for traveler.

New routes, new markets: Norwegian goes global with low-cost long haul

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Norwegian goes global with low‑cost long haul

Why travel agencies love booking Norwegian