Press release

Vueling selects Navitaire Edge Shopping to tackle high look-to-booked ratios

March 13, 2026
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Vueling aircraft
Joanna Seymour-Taylor
Joanna Seymour-Taylor
Head of Communications EMEA - Amadeus
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Innovative new solution will allow carrier to safely scale shopping traffic, while maintaining system stability

Barcelona-based airline Vueling is rolling out a new solution from technology provider Navitaire, an Amadeus company, designed to tackle high look-to-booked (LTB) ratios. Elevated LTB ratios, which see customers searching for but—importantly—not purchasing tickets, can drive up system costs, strain infrastructure, and signal poor conversion from shopping to sales.


The new Edge Shopping from Navitaire helps airlines reduce their LTB ratios, drawing on a distributed cache for inventory, schedules, and fares to reduce database transactions.

Edge Shopping allows Vueling to safely grow shopping while helping maintain operational stability and accuracy, all while keeping our look‑to‑booked ratios in check. The solution has reduced our dependence on external data providers, while a smooth transition of traffic to Edge Shopping has led to a better shopping experience for our customers.

Javier Alvarez IT Director, Vueling

Built specifically for New Skies, Edge Shopping automatically adjusts to demand, helping to reduce pressure on Vueling’s systems during busy periods. It also removes shopping ‘looks’ from overage calculations, giving the airline more freedom to grow across different sales channels without added system overload.


Edge Shopping also helps sales run more smoothly by removing the need for manual adjustments during busy periods. Vueling can now increase capacity confidently, without adding strain or disrupting live operations. The result is faster responses and more reliable performance.

Vueling’s adoption of Navitaire’s Edge Shopping is a smart way to turn heavy shopping traffic into better business outcomes. The solution maintains New Skies® stability while improving response times and controlling look‑to‑booked ratios ‑ helping Vueling lower operational strain and lift conversion across channels.

Maher Koubaa Managing Director, EMEA, Amadeus

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