We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
‘Tick tock. Your trip has already begun. Perhaps you are still wondering how the rest of your travel details are going to come together. Or more importantly, you are still struggling to know what else you could experience to make your time in a new or slightly familiar place all-the-more richer.’
According to Phocuswright, the worldwide travel activities market is projected to grow to $183 Billion by 2020. The interest in traveling and exploring our world has never been greater. Yet, travelers say they lack enough time to sort through the myriad of local experience opportunities available. Worse, road warriors and leisure goers say they face highly fragmented access to ancillary destination services that allows them to easily discover and book across app, chat, messaging, web and voice.
Now, more than ever, it is essential to understand the largely untapped and dynamic destination services marketplace – which we refer to as Destination X. Today’s challenge for travel sellers is to translate the travelers’ frustrations into ancillary revenue gold.
Amadeus commissioned a study that examines today’s traveler’s needs in Destination X based on a global survey and industry expert interviews. The study identifies eight key trends to help travel sellers, suppliers and other travel players grow their ancillary destination revenues.
"In the days of pre-internet and certainly pre-mobile internet, the traveler happily accepted suggestions about where to go and what to do from their travel agency or other supplier. In the Information Age, travelers now demand immediate knowledge that goes beyond the status quo; they become easily frustrated when they cannot access critical information in an instant."
"Travelers demand more variety and insight into their destinations - they want real insider knowledge. At a time when there is massive over-tourism they seek a more authentic experience, experiences that take them off the beaten track. They expect real local knowledge."
"It’s vital that companies offering complementary services work together. We have collaborations with travel companies and car rental companies, and ‘at destination’ ancillary services such as restaurants, hotels and city tour operators."
"The most important thing for great customer experience is trust, and that you achieve through consistency in the offer. When customers know they can expect a certain level of experience with the brand, they trust it even more."
"We are moving from mobile-first to mobile-only. With mobile usage increasing every year and every month, we cannot ignore its importance in serving the traveler."