We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
New sources of data and information are challenging each travel brand to innovate in terms of how travel is sold, how travelers are serviced and how disruption is managed.
Over the last ten years, we have seen two important trends. Firstly, the exponential rise of data and information on everything from traveler behaviour, spending patterns, weather events, systems efficiency and much more. Secondly, the increasing scale of computing power, which is able to assimilate, process and work with multiple and complex data sources to generate insights and action. This study considers the impact of these innovative trends and what they mean for Big Data innovation across the travel industry. Download the full study below for more information!