We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
This research gives a fresh snapshot of traveler behavior and sentiment in UK.
The travel industry never stands still. As the events of 2019 testify, it can be cut-throat, and those that don’t keep pace with consumer and technological change are left by the wayside. So, it’s important for industry stakeholders to understand what makes today’s travelers tick. What are they searching for when it comes to what, where, when and how they want to interact with travel brands online?
To reserve their space in such a mature and dynamic market, digital travel providers should ask themselves questions such as:
Ultimately, the message is simple: ignoring today’s empowered travelers is bad for business! Taking the time to analyze and understand their needs and adapting the business to deliver in a highly engaged and personalized way is essential. To ensure success, online travel agencies need to visualize themselves as the traveler and follow in their footsteps as they aim to navigate a route through the sometimes bewildering online travel landscape.
Senior Vice President,
Online Travel Companies,
Middle East and Africa