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Vistara, Indian full-service airline and a joint venture of TATA Sons and Singapore Airlines, reinforces its growth strategy with an extended distribution and IT partnership with Amadeus.
Through this extended partnership, Vistara renews its contract for the full Altéa suite of solutions, including inventory, reservation, ticketing and departure control systems. Amadeus’ technology supports Vistara’s international expansion plans, including optimization of several areas of the business including passenger services, revenue management and payments.
Vistara has also renewed and strengthened its distribution agreement with Amadeus ensuring worldwide distribution of a full range of the airline’s content and fares to Amadeus-connected travel sellers. This is part of Amadeus’ key commitment to India and our long-term vision for the country and broader Asia-Pacific market.
Vinod Kannan, Chief Strategy Officer of Vistara, commented, “We are pleased to be working with Amadeus, a key partner for Vistara’s growth as we recognise the need to grow beyond our home market. At the same time investment in the best technology will simplify our customers’ interactions with us and deliver the level of service which Vistara is renowned for.”
The airline has been growing at nearly double the rate of the aggregate market growth, setting itself apart from its competition and on track to be a leading airline in India. Aiming to expand its footprint through 2023, last year Vistara placed firm orders worth $3.1 billion at list prices with Airbus for 13 aircrafts from the A320neo family and with Boeing for six 787-9 Dreamliners. In addition, the airline is leasing another 37 new A320neo-family aircrafts from leasing companies over the said period to significantly grow its fleet.
Amadeus’ global network of travel sellers will have access to a broader range of Vistara’s content, including the full range of international, as well as preferred and negotiated fares. All content will be available for travel sellers to shop, book and service through the Amadeus Travel Platform. In addition, Amadeus-connected travel agents will enjoy complete visibility of the airline’s inventory in real time; to enable travel sellers to deliver an even greater level of customer service than through any other provider.
Cyril Tetaz, Executive Vice President, Airlines, Amadeus, Asia Pacific said, “We’re very proud to be further strengthening our partnership with Vistara and are committed to supporting Vistara in its growth strategy. India is undergoing rapid digital transformation and airlines need to adapt to the evolving landscape. A simple, open and agile system will allow for Vistara to innovate, experiment and collaborate to create new products which will add value to customers and create upsell or cross-sell opportunities.”
Through this extended partnership, Vistara will benefit from the Amadeus Airline Platform,which provides airlines with greater agility in terms of shorter delivery cycles, more experimentation and greater collaboration with start-ups and a broad partner ecosystem. Vistara will be able to develop new products more quickly and effectively than ever before and deploy them at scale. The platform has a commerce layer with the three core airline business capabilities: offer management, order management, and operations, powering airlines’ retail transformation.
Vistara joins 470+ airlines, including 110+ LCCs and Hybrids, whose fares and merchandising content are bookable in Amadeus. Worldwide, 249 airlines have contracted Amadeus’ results-driven merchandising solutions that have been delivering real value to travelers, airlines and travel agents around the globe.