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Corporate Communications, APAC
Vistara renews distribution agreement to sell its full range of content including fare families to Amadeus’ global travel agency network.
Travelers are looking for fares that offer them value, not simply the lowest cost. Travelers need a range of options to match their travel plans, while, travel agents need clear, structured information to best advise travelers. If empowered to do so with greater value comparison in the shopping process, travel agents can instantly become an airline’s brand champion.
To this end, Amadeus and Vistara have renewed a multi-year distribution agreement that guarantees Vistara’s travel agency partners continued access to the airline’s full range of fares and prices through Amadeus.
Vistara is the first full service carrier in India to have launched branded fares - packaged combinations of fares, services and flexibility that makes it easier for travelers to pick what best suits their needs.
Amadeus Airline Fare Families supports Vistara in making its branded fares, called Vistara Freedom Fares, available through the Amadeus distribution channel.
Amadeus Fare Families will empower travel agents with clear, structured information they need to advise their customers and proactively upsell from one fare family to the other based on each traveler’s needs and preferences. Vistara will also be looking at integrating ancillary services in the future as part of their product offerings.
This partnership will enable Vistara to further grow its customer base by continuing to connect to travelers globally through the world’s largest community of travel sellers and buyers. By connecting to Amadeus’ innovative travel platform, Vistara is able to define and deliver enhanced offers, including rich content, to travel agents and travelers. The airline is also now able to differentiate its travel offers beyond just price, while ensuring that agencies and travelers have all the information at hand in order to make the right purchasing decisions.
Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, commented, “We are pleased to continue our successful partnership with Amadeus. Travel agencies are a key part of our strategy to serve our customers through the channel of their choice, both in India and internationally. With the new agreement, we will have access to Amadeus’ global travel agency network which has the widest reach of travellers globally and this is a significant agreement in our growth strategy.”
Cyril Tetaz, Executive Vice President, Airlines, Amadeus, Asia Pacific said, “We’re very proud to be able to support Vistara’s growth ever since the start of their operations. With our partnership now including Amadeus Airline Fare Families capabilities, Vistara will be able to differentiate its offers, enabling travel agencies to become better advisors, and empower travelers with the transparency and customization they deserve. It’s a win-win for everyone.”
Vistara joins 440+ airlines, including 110+ LCCs and Hybrids, whose fares and merchandising content are bookable in Amadeus. Vistara is one of 66 carriers deploying Amadeus Fare Families in the world’s largest and most diverse travel community, with a total of 80 airlines to have signed up to the solution as of November 2018. Worldwide, 166 airlines have contracted Amadeus’ results-driven merchandising solutions that has been delivering real value to travelers, airlines and travel agents around the globe.