Once an online travel agency (OTA) gets a customer to visit their website, how does it keep them there to make a booking? This is no simple feat, as the average traveler tends to visit 38 websites while booking a trip*. Speed matters – just a few more seconds and shoppers might open another tab and look elsewhere. But equally important is the ability to deliver the cheapest, most relevant, and bookable fares.
, a leading online travel agency part of the Ctrip Group, is tackling this head on by partnering with Amadeus and adopting Amadeus Master Pricer Instant Search
to deliver the ultimate search and shopping experience to customers.
Used by the world’s leading online travel agencies and metasearch companies, the solution serves up the best available airfares within milliseconds, and without compromising the accuracy of those search results. Through a five-year technology agreement with Amadeus, Trip.com will be able to present the most economical, convenient and inspirational offers to travelers that fully correspond to their expectations, critical to converting online ‘lookers’ into ‘bookers’.
Jane Sun, CEO, Ctrip Group said, “In today’s world of online travel it’s not an exaggeration to say that every second counts. Amadeus’ solution delivers a powerful combination of speed, accuracy and booking availability that our customers want, and this is critical to helping Trip.com differentiate its offering. This partnership is also key to supporting Trip.com’s rollout to English speaking customers in international markets.”
Amadeus Master Pricer Instant Search is designed so travelers receive an immediate response aggregated from millions of real booking results precomputed according to their needs. It uses advanced algorithms, smart cache refresh mechanisms and live availability check in order to deliver search results instantly without compromising availability or quality. With access to the most comprehensive airline inventory available, the solution provides recommendations for both round-trip and one-way searches and access to the lowest fares.
“We are excited to support the growth of a dynamic company like Trip.com. The online travel space is increasingly crowded, and we believe that the ability to respond fast is a competitive advantage. But this must be delivered hand in hand with relevance and availability. We’re confident that Amadeus Master Pricer is the best solution to deliver this and more, and will give Trip.com an edge over others as it scales into new markets,” said Decius Valmorbida, Senior Vice President, Travel Channels, Amadeus.
Amadeus Master Pricer Instant Search supports targeting new customers and travelers on the-go via the mobile channel. It is concise, relevant and instantaneous, which is a perfect combination for mobile apps.