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Amadeus

Case study

Lufthansa improves the online shopping experience for customers with Amadeus Flex Pricer-Premium mode

Lufthansa was striving to improve the online shopping experience for its customers. They wanted to display all their airline fares for carriers belonging to the Lufthansa Group, across all routes.

This case study shows how Lufthansa evolved its shopping strategy with Amadeus Flex Pricer- Premium Mode by: 

  • boosting sales opportunities across the group by displaying more fare families and travel options 
  • increasing its share of mixed cabin bookings (flights with a leg in economy and another in business)
  • delivering a smoother shopping experience with improved navigation that displays outbound and inbound fares with no fare limitations. 


“On our website, we could not promote and sell every fare from all the carriers belonging to our group. We needed to find a more inclusive and responsive shopping solution, and Amadeus Flex Pricer –Premium mode met all our needs”

Harald Hartmann

Head of Sales, Marketing & Product IT-Hub Airlines

Lufthansa German Airlines

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