‘Merchandise, Mobilise, Personalise’: Amadeus’ annual e-Commerce and mobile event kicks off today

Under the banner of ‘Merchandise, Mobilise, Personalise’, this year’s event sees more than 200airline representatives from some 80 airlines around the world in attendance, with delegates drawn from all corners of the world – or 50 countries to be exact - from Asia to the U.S and everywhere in between.

The theme of the conference was created following recent research undertaken by Amadeus which asked 120 respondents from 60 airlines about their priorities for their online business – 54% said that a combination of merchandising, mobilising and personalising is their top priority, rather than any one of those single issues in isolation.

With speakers from a range of different airlines throughout the two days discussing everything from the most popular travel apps in China to speed booking on mobile in Scandinavia, the event is designed to provoke debate and discussion amongst our customers on those key issues and challenges shaping the industry both today and in the future.

At the same time, this year speakers are also drawn from beyond the world of travel, with Facebook and UNICEF giving plenary session presentations about social media trends in travel, and how technology and corporate social responsibility work hand-in-hand, respectively.

In tandem with the launch of the Amadeus e-Commerce conference, today also sees Amadeus announce that AF-KLM has signed an agreement to use Amadeus’ shopping technology for a further five years across both its domestic and international websites, covering both its Air France and KLM networks.

To follow all the action live from Madrid look out for the hashtag #1AeCom13