We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Product Marketing Manager, Hospitality, Amadeus IT Group
Long gone are the days where a website with an online booking option is sufficient to attract guests to your property. Today’s savvy consumer craves personalised, immersive experiences. They want to be captivated from their first thought of travel to their return home with memories that will last a lifetime.
What should hospitality organisations be considering? Research byMeetings & Conventions Magazinereflects the most influential factor in determining loyalty to a brand is “prior experience” rated at 88%, quickly followed by “consistency of service” rated at 81%. Hospitality organisations must examine their guest interactions at every point.
Inspire your guests: When travelling, individuals have access to many accommodation options. Guests want to know that their stay at your property will be an experience.Help them envision their stay
as your guest.
It’s time to book: Today’s consumers expect both online and mobile booking options. Regardless of the method used, make sure the experience is an easy one. But your engagement doesn’t end once they click the ‘Book Now’ button.
As your guests arrive :
The time has come for your guests to arrive. Proactive review of expectations will helpreduce any last minute issues or concessions.
Ending? Or new beginning?
Your guests have departed, but it’s not over. With their consent, you’ve compiled relevant information about your guests.Don’t let your engagement endthe minute they leave your property.
Planner needs matter: Amadeus Hospitality solutions also encompass sales and catering solutions that hospitality organizations need to efficiently and profitablysell and manage group events
. Ensure that you have an efficient means of collaboration to empower planners to manage their event online and have direct communication with critical event staff. Help calm those pre-event jitters with full transparency of event details. Understanding group dynamics as well as individual guest expectations is key to delivering an exceptional event while maximizing revenue potential for the group.
Technology solutions available today empower hospitality organisations to make smarter decisions. While most vendors suggest leveraging technology to deepen your knowledge about your own business, you should be implementing solutions that empower you to adapt your business processes around a complete guest experience so you can keep pace with growing expectations and differentiate your offering.
In every interaction you have the opportunity for growth. Learn more about traveller preferences from their first thought of the journey, through the booking, while they are on site, and even after they depart. Put your guest at the forefront and help them build the experiences they crave. By doing so, you ensure that the next time they’re planning a journey, they will think of you first.