We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
It’s cliché to say that the airline industry is hyper-competitive these days. We all know that travelers have lots of options when it comes to choosing an airline. It is very important that we offer travelers excellent customer experience, as this will differentiate our brand from the rest.
In order for us to deliver personalized service to our guests, a deeper understanding of our customers’ profiles is needed for us to offer such services across all touchpoints.
In 2016, Malaysia Airlines decided to adopt the Amadeus Altéa Suite and late last year, expanded this service to the Amadeus Customer Experience Management. This system will enable us to be more agile in responding to our customers’ needs.
We then took a step forward and acquired the Amadeus Revenue Accounting system. We foresee that this next generation technology will help us improve our cash flow with instant online and interline revenue recognition, a unique feature that Amadeus offers. Essentially it will offer us the possibility of making our financial processes more efficient through real time recording, management, and reporting of all planned and actual revenues from any distribution channel.
We trust Amadeus as a technology partner as it has a proven track record and is the leader of technological innovation. We look forward to continuous support and expertise from the Amadeus team as we progress in our digitalization journey.