Gazing into the future of travel distribution at FITUR

Juan Giron

Global Corporate Communications Manager, Amadeus

This content is only available in this language.

The crystal balls of the tech world were out in full force as Amadeus shed light on the future of travel distribution at the FITURTECH forum, the Spanish international travel trade show held in Madrid.

The world is changing faster than ever before and the next 10 years will be no exception. It is becoming increasingly difficult to master the value chain and foresee future competitors. Years ago, providers were king, but now the traveller calls the shots. This puts personalisation front and centre. Fernando Cuesta, General Manager, Amadeus Spain, tells us more about personalization and three other areas to keep an eye on:

For global online travel agencies, lagging behind in technology is not an option. Technology is key for improving user experience and delivering lightning fast results. This is a real catalyst for converting visitors into customers. Tomeu Bennasar, CEO, Logitravel, shares his thoughts on these game-changing factors:

Understanding who your clients are and how they are evolving makes all the difference in charting a path forward. As the Danish philosopher Soren Kierkegaard said, in order to understand life, one needs to look back, but you need to go forward in order to live it.


Travel Platform, Events