Energizing the airline industry with digital transformation

Julia Sattel

SVP, Airlines, Amadeus

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Have you attended a travel industry event in the last few years? If you have, you will have heard the terms ‘customer centric’ and ‘digital transformation’ a thousand times. But these are not just catchphrases anymore. They reflect a reality. Travelers expect more and airlines are responding to these requirements.

In fact, these were the two main topics discussed during the Airline Executive Summit in Prague under the ‘Amadeus, your digital partner’ theme. With 93 airlines and over 300 executives from all over the world, this was the perfect place to see opportunities, real life cases, and the challenges we all face to make this a reality. Here, the real value of the Amadeus Airline Platform was brought to life on stage by Christophe Bousquet, SVP of Airlines R&D at Amadeus. It offers airlines agility, flexibility, and collaboration. It also enables airlines and developers to innovate jointly with us. Our open platform is unique as it’s designed for the travel industry by travel experts based on state of the art technologies.

Airlines and their partners want to innovate and accelerate their digital transformation to improve time to market. And at Amadeus, we see partnerships as one of the key building blocks to make this happen. We believe that partnerships foster innovation and growth and are critical for the business. That is why in the last few years we have been closely working with a wide range of leading business and technology providers who share our vision.

For example, we formed a strategic partnership with Optym to bring to market network planning and scheduling solutions, which can enable an airline to unlock an additional 1-3% of revenues; and most recently, we partnered with Adobe to enable a seamless digital experience for travelers across airline touch-points.

The Amadeus Accenture Alliance is another partnership that is already paying dividends to airline customers in order to bring innovation to market faster, and it was great to hear how the Alliance is driving business value and customer satisfaction at the summit. Finnair showed the capabilities of ‘Innovation as a Service’, where they developed a prototype in a week. While SAS discussed how a new solution was built in 12 weeks to improve merchandizing revenues. These are just a few examples showcasing how we are helping airlines to get to where they need to be and the importance of building a superior customer-centric experience.

Have a look at this video to learn more about our vision for airline digital transformation, which was discussed at length during theAirline Executive Summit in Prague.