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- Unlocking the power of AI agents in travel
  
  In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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- Traveler behavior is changing at every touchpoint
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
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- Transforming travel with AI
  
  Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
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- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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- Latest financial results
  
  Amadeus published its financial results for FY 2025.
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It’s your world. Transform it.

Solutions for Small and Medium Travel Agencies

Let’s turn your success into something extraordinary together. Amadeus is your tech partner of choice for SMEs.

Contact sales Already an Amadeus Customer?

Let's transform your travel agency into an even more successful story

You launched your agency to inspire journeys, not get stuck in routine tasks. So imagine running your business faster, smarter, and with greater impact.

Whether you’re just starting out or scaling up, Amadeus gives you the tools to stand out, delight travelers, and grow your revenue while staying true to what makes your agency unique. It’s your world to explore, transform, and lead. Let’s create something extraordinary together.

Amadeus is powering travel every day, all over the world

470 M+

bookings per year

€1.4 M+

invested in R&D in 2025

2.1 B+

airline passengers booked

€6.5 M

revenue in 2025

Select the option below which best describes your business model

I use a GDS, show me what’s next
I run an agency, but no GDS yet
I'm new to the industry, help me get set up

Your travel agency deserves more than a GDS

Unlock smarter travel with the industry’s leading travel tech partner and innovator

You’ve built your agency with the strength of a GDS at its core. But if your current provider is holding you back, it may be time to rethink what’s possible and embrace real transformation.

Amadeus is a global travel platform built to help you sell smarter, serve better, and scale faster. Our innovation powers the systems behind the travel industry so you can deliver traveler‑first journeys and grow without limits. Our offering is specifically catered to smaller, independent travel businesses with unique travel software solutions just for you.

Global content

Imagine giving your travelers unparalleled access to 400+ airlines, 2M+ hotels, 81+ car providers, 30+ cruise lines, and 25+ rail operators, all in one place. With Amadeus, you’re not just booking trips; you’re unlocking a world of possibilities.

NDC partnerships

Our 34+ NDC partnerships offer richer, more exclusive content with deep integrations resulting in better fares, better servicing, and better margins. No IATA number? We can show you how to access NDC fares in Amadeus.

Smart automation

Say goodbye to manual tasks. With smart automation, Amadeus streamlines bookings, pricing, ticketing, and servicing so you can focus on growing your business.

Smooth migrations

Worried about switching? Don’t be. Our expert onboarding ensures a smooth migration, backed by 24/7 support and training through our Service Hub and Learning Universe.

Travel innovation

And with 470M+ bookings, 2.1B passengers boarded, and €1.45B+ invested in R&D, Amadeus isn’t just a GDS, it’s the engine behind global travel innovation with scalable and affordable solutions specifically for the smaller travel business players.

What is a GDS?

Still booking manually or across disconnected portals?

It’s time to simplify and succeed

You’ve built your agency with dedication and expertise. But without a centralized platform, you may be missing out on richer travel content, faster booking management, and smarter automation.

Take the next step with a travel tech partner that truly understands the passion independent agencies bring to our industry. Amadeus brings all your travel content, booking tools, and customer insights together in one seamless platform—powered by a Global Distribution System with real‑time access to flights, hotels, cars, cruises, and more. No more juggling supplier sites or manual processes. Manage trips effortlessly, offer competitive prices, and serve your travelers with the speed and professionalism they trust.

Streamlined workflows

Automate bookings, pricing, and ticketing to save time and reduce errors.

Training & support

Get expert onboarding, ongoing training, and 24/7 help via our Service Hub and Learning Universe.

Revenue growth

Unlock new sales opportunities with smarter tools and real‑time insights.

Personalize your offering

Build your network of negotiated fares to offer exclusive content to your customers, managed all in one platform.

Trusted partner

Amadeus powers the travel industry with over 470M bookings and €1.36B invested annually in innovation.

How is Amadeus more than a GDS?

Starting a new travel agency or becoming an independent travel agent?

We have everything you need to launch your own travel business

You love travel and want to build something meaningful, but starting an agency can feel overwhelming. Go live faster with all travel content in one platform, and software solutions that scale with you from day one.

Amadeus makes it simple with tools, training, and support to help launch with confidence as you go from startup business plan to hosting with an agency or doing it on your own.

Intuitive platform

Easy to learn, easy to use, and built for travel sellers.

Expert onboarding

Training and support to get you up and running quickly.

Scalable solutions

Grow your business with solutions that evolve with you.

How do I start my own travel agency?

Starting your own agency is a basic 3‑step process. We will help guide you along the way and get you up and running quickly.

Learn how

Explore more from Amadeus

Transform your travel agency with the smarter booking reservation system

**Play it Smarter by optimizing efficiency and boosting revenue**

Amadeus can automate your bookings, pricing, and ticketing so you can focus on what matters most.

Reduce errors and save time
Enhance productivity and reduce cost
Empower your team and elevate service

**Be more Meaningful by offering exceptional choice**

Say goodbye to juggling systems. Our intuitive platform puts everything in one place.

Explore the most complete travel content
Access the best fares
Unlock exclusive NDC offers

**Leverage tech, trust the experts and Evolve your business your way**

In a fast-moving industry, you need more than tools. You need a partner.

Easy onboarding and tools tailored to your needs
24/7 support and services that scale with you
Experts who understand your journey

How does Amadeus compare?

Feature	Amadeus	Competitor 1	Competitor 2
Airline coverage	400+ airlines with 120+ Deep Altéa integrations	400+ airlines	300+ airlines
NDC integration	34 NDC with 30+ new airlines agreements	20+ NDC	27+ NDC
Hotel inventory	2M+ properties	2M+ properties	1.2M+ properties
Car Rental Providers	90+ car rental providers with over 43,500 car rental locations	40,000+ car rental locations	42 car rental providers
Cruise & Rail	30+ cruise lines / 25+ rail carriers	Not disclosed / 30+ rail carriers	Not disclosed / 35+ rail carriers
Bookings per year	≈470M+	≈363M	Not disclosed
Global reach	21k employees in 190 countries	5k employees in 160 countries	160 Countries
Innovation investment	€1.45B+ invested in R&D in 2025	Not disclosed	Not disclosed

*Figures are derived from publicly available information on the official websites and investor relations pages of Amadeus and its competitors. Data reflects disclosures available as of 2025 and is subject to change without prior notice.

Unlock the power of smarter bookings and let our travel agency solutions elevate your business to new heights.

Connect smarter. Explore faster. Service better.

With over 300,000 users in 200 markets, Amadeus Selling Platform Connect is built for travel sellers who expect only the best. Empower a one-person agency to perform like a three-person team.

Learn more

"I was a loyal customer of Amadeus for 10 years but got lured away by the promise of better things. Once I signed with another partner, I was stranded with a system which was simply ridiculously complex to use and with very little support. I’m now just so relieved to be back with Amadeus, a partner that delivers on its promises.“

Scott Parker Director, Feherty Travel

Frequently asked questions

A global distribution system (GDS) is your one-stop gateway to the travel world. It connects you to real-time inventory from airlines, hotels, cars, cruises, and more. No more juggling multiple sites or emails: book, manage, and deliver competitive options quickly, professionally, and all in one place.

Learn about the advantages of using a GDS

Amadeus is an all-in-one travel technology partner that offers travel agency solutions built for travel sellers who want to grow, scale, and stand out. Whether you’re starting out or already established, with Amadeus travel agency software for small business, you gain next-generation tools to automate workflows, global content across air, hotel, rail, and more, flexible solutions tailored to your business, and insights to make smarter decisions.

Step 1: Build your business foundation

Create a clear business plan by defining your goals, target audience, and services; register your business by securing all required licenses and permits in your country; then decide whether to operate independently or partner with a host agency.

Step 2: Get Accredited (Optional but powerful)

Apply for IATA GoLite or TIDS online by submitting basic documents such as business registration and bank proof; if you’re in the U.S., meet ARC’s financial requirements and include a bond or letter of credit with your application; and if you don’t have credentials yet, you can still start by partnering with consolidators and leveraging Amadeus tools.

Step 3: Choose your GDS/technology partner wisely

A Global Distribution System (GDS) is your central travel marketplace, bringing flights, hotels, and car rentals together in one place. When comparing providers, consider content, fees, and support—Amadeus stands out as the most complete, intuitive, and scalable platform designed to grow with your business. Once you’re ready, get certified and start booking with confidence.

Next steps

Get in touch to connect your Small & Medium Travel Agency to a technology partner that understands your business

Our teams are on‑hand to assess your needs and provide expert guidance.

Contact sales