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- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
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Research report

How can AI make travel work better?

A survey from the Spanish traveler’s perspective.

It has only been two years since Open AI launched the first version of ChatGPT and artificial intelligence is already part of our daily lives. Many of us have already interacted with an AI-powered chatbot, whether for personal or professional use.

As a leader in travel technology, Amadeus recognizes the immense potential of Generative AI to enhance traveler experiences, streamline operations, and foster innovation across the sector. But like everything that we do, we want to ensure that this technology is first and foremost at the service of travelers. With this in mind, Amadeus commissioned YouGov, an independent global online research data and analytics technology group, research around Spanish travelers’ perceptions, expectations, and concerns around Generative AI.