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Case study

Case study: How Avianca used SEO services to transform customer acquisition

Download the case study

Avianca now benefits from improved digital presence and traffic, ranking among the top three of Google’s search results for more than 300 of the most important non-branded transactional keywords.

Avianca has always prioritized its customer experience. COVID-19 has accelerated customers' online expectations, prompting Avianca to work on a digital marketing strategy to optimize its online presence ahead of the demand recovery. Knowing how important a good website experience is to attract and retain customers, Avianca decided before the pandemic to redesign its booking flow on Avianca.com

In partnership with Amadeus and itsdigital acquisition service team, they developed an ambitious digital acquisition strategy, laser-focused on search engine optimization for their brand dotcom. After several months, they continue to record good performance.

The importance of Search Engine Optimization to increase airlines’ brand visibility
The methodology used to strengthen Avianca’s online presence
Detailed results after implementation