Solutions
- Airlines
  - Amadeus for Airlines
  - Products
- Airports
  - Amadeus for Airports
  - Products
- Border Authorities
  - Amadeus for Border Authorities
  - Products
- Corporate Travel & Expense
  - Products
  - Capabilities
  - Integrations
    - Travel & Expense Solution for Microsoft Teams
- Travel Sellers
  - Products
  - Content
- Hospitality
- Payments & e-invoicing
  - Outpayce
  - Voxel: B2B Payments and e-Invoicing
- Traveler behavior is changing at every touchpoint.
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
  Discover more
Support & Training
- Support
- Training
- Already a customer?
  
  Log into Amadeus Service Hub for product news, learning materials, and customer support.
  Login
Partners
- Amadeus Partners
  
  At Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
  Read more
Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
  Read the report
- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
  Discover now
Company
- About Amadeus
  - About us
  - Leadership
  - Awards
  - Locations
- Careers
- Innovation
- Sustainability (ESG)
  
  Learn how we’re working to make travel a force for good.
- Amadeus Global Report 2024
  
  Get an overview of our company in 2024 from a business, financial and sustainability perspective.
  Access report
- Latest financial results
  
  Amadeus published its financial results for Q3 2025.
  View the results

Case study

Case study: How Avianca used SEO services to transform customer acquisition

Avianca now benefits from improved digital presence and traffic, ranking among the top three of Google’s search results for more than 300 of the most important non-branded transactional keywords.

Avianca has always prioritized its customer experience. COVID-19 has accelerated customers' online expectations, prompting Avianca to work on a digital marketing strategy to optimize its online presence ahead of the demand recovery. Knowing how important a good website experience is to attract and retain customers, Avianca decided before the pandemic to redesign its booking flow on Avianca.com

In partnership with Amadeus and itsdigital acquisition service team, they developed an ambitious digital acquisition strategy, laser-focused on search engine optimization for their brand dotcom. After several months, they continue to record good performance.

The importance of Search Engine Optimization to increase airlines’ brand visibility
The methodology used to strengthen Avianca’s online presence
Detailed results after implementation

There is a problem

This field is required.
This field is required.
This field is required. A valid email address is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.

Available in other languages

EN DE

First Name This field is required.

Last Name This field is required.

Business Email This field is required. A valid email address is required.

Phone number This field is required.

Company name This field is required.

What is your job level? This field is required.

What job function do you work in? This field is required.

What type of business are you in? This field is required.

Your company headquarters This field is required.

Which best categorizes your airline? This field is required.

I want to receive information about Amadeus products and events (optional)

This field is required.

By submitting this form, I confirm that I have read and understand Amadeus' Privacy Notice

Case study: How Avianca used SEO services to transform customer acquisition

Avianca now benefits from improved digital presence and traffic, ranking among the top three of Google’s search results for more than 300 of the most important non-branded transactional keywords.

This case study will explore:

There is a problem

Access the case study