Press release

Lady Gaga has spontaneous travelers going gaga for Singapore

April 7, 2025
Last updated: December 4, 2025
5 min read
Lady Gaga has spontaneous travelers going gaga for Singapore
Shirlynn Oh
Corporate Communications ,
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On March 10th, Lada Gaga announced that her only stop in Asia would be in Singapore with shows on May 18, 19, 21 and 24. Her announcement galvanized fans – which she affectionately calls her “Little Monsters”. It’s reported  that over 1 million people were in the queue within 10 minutes of her presale tickets going on sale, and Amadeus Navigator360™  data extracted on April 3, reveals that flight searches to Singapore are surging.

Search traffic queries to Singapore saw 57% growth on March 10th - the day Lady Gaga’s Asian tour was announced. Search traffic volumes surpassed this peak on March 18th, 19th and 20th – the days Lady Gaga’s presale tickets became available, growing by a further 41%. This was the highest spike in flight searches to travel to Singapore in May so far this year.

In addition, hotels in Singapore are showing at least a 10% growth on the 4 nights that the concerts are taking place in comparison to last year according to data pulled on April 1 from Amadeus Demand360 ®.

Little Monsters are booking flights from around the world, travelling mainly from Seoul, Denpasar, Tokyo, Mumbai, Taipei, Hong Kong, London, Sydney, Delhi, Melbourne, Jakarta and Manilla. Bookings have been steadily increasing since the concert dates were announced.

“As we witness a significant surge in flight searches for Lady Gaga's concerts in Singapore, it's imperative for hoteliers to leverage forward‑looking data to optimize their marketing strategies. Amadeus insights and technology powers travel players across the entire travel ecosystem and allows them to better merchandize their offers and enable tailored, personalized packages.

 

 

“By understanding the dynamics of event‑driven travel and adopting a traveler centric approach, hoteliers can enhance their offerings and maximize revenue opportunities, ensuring they are ready to welcome fans from around the globe.”

Paul Wilson Vice President, Hospitality, Asia Pacific, Amadeus

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