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Amadeus

Research report

The future of Retail Travel in Asia Pacific

Digitize the predictable, humanize the experiential

Foreword: Champa Magesh, Senior Vice President Asia Pacific, Retail, Travel Channels

"Time is now for retail travel agencies to embark on a journey of transformation and redefine that customer experience."

— Champa Mangesh, Senior Vice President Asia Pacific, Retail, Travel Channels, Amadeus


The future of Retail Travel in Asia Pacific: Digitize the predictable, humanize the experiential

How can retail travel agencies inspire travelers, empower their employees, and what are the technologies they should be focusing on?

These are some of the many questions we will look at in this research report for retail travel agencies in the Asia Pacific region. Between now and 2025, the Asia Pacific travel market will continue to outgrow rest of the world. It is time to rewire retail travel agencies. Technology will continue to evolve in the travel industry. It is important for retail travel agencies to evolve along with technology instead of having to compete against it.

Technology is not designed to replace human beings. It is designed to digitize the predictable and humanize the experiential. Successful retail travel agencies must combine technology enablers and human intelligence in a way that creates a convenient and cohesive experience no matter how, when or where a customer reaches out.

Read this report to explore:

  • The diversity of markets within Asia Pacific
  • How in-destination experiences allows more personalized itineraries
  • How to combine online and offline customer experience
  • How humanizing customer experience is important
  • The integration of the human touch and technology.


Download the report to find out more

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