Mr. Bautista added, “Philippine Airlines should offer a passenger experience that is truly representative of the Philippines and a source of pride for our people. We are expanding and modernizing our fleet, opening new routes, but most importantly, sharpening our customer service excellence. We need technology that will capably support our ambitions, but also a partner that shares our vision. Accordingly, after a rigorous evaluation process, we have chosen to partner with Amadeus, its technology and its people.”
Airline passenger service systems are mission-critical and highly complex platforms that form the technology backbone for airlines. The Amadeus Alta Suite is a next-generation airline IT system that, once implemented, will help PAL enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency. Tangible benefits include faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance, and consistent, automatic application of customer preferences at every touch point.
Adopting Alta will also support Philippine Airlines’ ambitions to join an airline alliance. More than two-thirds of Star Alliance airlines, three-quarters of oneworld airlines and half of Skyteam airlines use Alta. As a community platform for airlines, Alta enables better integration between partner airlines, with real-time sharing of availability, fares, customer and booking information to deliver a harmonized customer experience across the alliance.
Cyril Tetaz, Executive Vice President, Airlines, Amadeus Asia Pacific, commented, “It’s clear that Philippine Airlines’ business strategy is en route to further propel it into the future of travel, where its customers need it to be, and we’re extremely proud to walk that path with the airline. We are committed to Philippine Airlines’ success in the long-term, and look forward to delivering continual collaboration to ensure today’s agreement matches the expectations of its travelers. We warmly welcome Philippine Airlines to the Amadeus Alta community, where it joins leading airlines around the world which similarly value the flexibility and customer centricity brought to them by Amadeus’ technology.”
By the end of 2017, 199 customers had contracted either of the Amadeus Passenger Service Systems (Alta or New Skies) and 195 had implemented them.