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As pandemic restrictions begin to be lifted around the world, it is important to consider how we put in place the building blocks for a new world of travel. We must begin to think about our sector anew as we strive to build a better, more digital, more personalized and more sustainable industry.
Over the past two years, as COVID-19 held the world in its grip, we were initially challenged to think creatively about how to secure the return of global travel. Against this challenging backdrop, our industry has proven to be decisive and dynamic.
Now that confidence is returning in many markets, the heart of our mission today is to build a greater resilience as a travel industry. This is why we are launching our Renew Travel initiative. As part of our efforts to support our customers and partners, we are committed to the ongoing renewal of our industry, which involves not only speeding the recovery but also building an industry that is stronger and more traveller-focused than ever before.
Resilience through cross-industry collaboration
Since the start of the pandemic, Amadeus has worked hand-in-hand with our customers to help accelerate recovery, where possible equipping them with the tools needed to adapt to the evolving needs of travellers.
When it comes to meeting cross-industry requirements, such as safe travel initiatives, sustainability and securing the long-term health and growth of travel, we are committed to supporting increased collaboration across the entire travel ecosystem.
By placing the traveller at the heart of everything we do, we can help to overcome the challenges of fragmentation and friction that stand in the way of great travel experiences. But we can only do so by working together, as one industry.
Using digitalisation to accelerate industry evolution
The pace of digitalisation continues to accelerate, bringing genuine benefits to our customers and travellers alike.
The speed at which biometrics has been rolled-out at airports around the world, for example, has been greatly accelerated. This will result in smoother journeys as physical touchpoints decrease and queue times are reduced. Digitalisation also enables us to integrate new health accreditation requirements easily. As we seek to renew our industry, this is an example of a change which will become permanent, meaning travel will not only be safer, but speedier and more efficient.
We are also on our way toward an increasingly cashless society, with digital payments seeing a massive uptick in adoption in the past few years. A change we have long advocated, this development will allow travel management companies greater visibility of travel and expense, creating a rich source of data to be harnessed in new and exciting ways.
For leisure travellers, there also have been changes that are likely to endure. Hoteliers have invested in digital keys, allowing guests to access rooms with just an app, while smart hotel rooms will provide a better, more comfortable and more personalised guest experience.
The common thread with all these examples is that technology is powering renewal. We must become smarter as an industry to anticipate the ever-changing needs of the traveller.
Strengthening traveller confidence
But our work is not done. Confidence remains fragile and we must move with conviction to ensure the gains we have made are not lost.
The borders of some major markets remain closed to international travellers, and other issues such as achieving net zero emissions and ongoing global uncertainty continue to present challenges to our sector.
The crisis may have focused minds in the short-term, but it has also opened our eyes to the possibility of long-term change and renewal.
We have witnessed a new openness to innovation, to new ways of doing things, and this must be embraced as we strengthen our industry so it can continue to be a force for good.
Demand for travel is unwavering, and our optimism about the future of our industry remains undiminished. The pandemic has shown that mindset, resolve and commitment matter.
We stand ready, as we have for over three decades, to play our part in its continued growth and prosperity.
By applying technology and innovation, developed with the traveller at its core, we can empower and enable the travel ecosystem to deliver the great experiences we all want, whether we are traveling with family, friends or colleagues.
Together, we can renew our industry.
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