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The COVID-19 crisis has presented a unique opportunity for organizations and industries to rethink traditional processes and ways of working. For me in the travel industry, it was incredible to see how quickly we were able to pivot to support travelers and customers in the new normal, and I saw an opportunity for us to apply the same adaptability to help tackle the challenges around diversity and inclusion in the workplace.
Organizations and leaders need to address pre-existing inequalities which may have been reinforced or negatively impacted gender equality during the past two years. The case is clear for a diverse and inclusive workforce, and all organizations must now focus their efforts to accelerate progress in this area.
This March, recognizing International Women’s Day and Women's History month, I want to reflect on the impact of the pandemic on diversity and inclusion strategies and progress, to understand how organizations and industries can work together with a renewed focus to achieve progress in gender equality in the workplace.
Combating the impact of COVID-19
We saw in 2021 how the pandemic has affected gender equality, with the World Economic Forum’s 2021 Global Gender Gap Report, highlighting the fact that the length of time until women and men are truly equal has increased from 99.5 years to 135.6 years in just one year. I will be interested to see how this has changed in the 2022 report due to be published later this year, but whether it has increased or decreased our efforts to continue to tackle the issue of gender equality must not be deterred.
According to PwC’s Women in Work 2021 report, the Women in Work Index has reported progress towards gender parity in the workplace for the last nine years, but that is set to reverse with the Index falling back to 2017 levels by 2021, and this damage could be lasting without direct action by governments, businesses and wider civic society.
The day-to-day challenges women face in the workplace have not gone away and we are at a pivotal point where we must take advantage of the opportunities to make a positive impact to reverse the damage caused by the pandemic.
Break the Bias
The theme for this year’s International Women’s Day has been #BreakTheBias. Gender bias holds women back from being hired and advancing in their careers so it’s important to be aware of how bias manifests.
At Amadeus, we recognize that it is only through a variety of opinions, perspectives, and backgrounds that we can develop and thrive as a business, and as individuals. Diversity and inclusion is something we promote throughout our company and we are taking greater steps to empower female colleagues to progress to senior leadership positions across the business.
We support the #BreakTheBias theme for this International Women’s Day and will continue to champion this throughout the year as part of our D&I efforts.
Our journey towards gender equality
It will take a concerted and collaborative effort to help make an impactful change and we at Amadeus are working hard with our partners, employees, and customers to understand how we can enhance and accelerate efforts to create a more balanced industry and workplace.
We have continued to sponsor the Theano project, an initiative which encourages girls in high school to pursue studies in STEM. Alongside this we are also involved with Capital Filles, an initiative created in 2012 by Orange in partnership with the French Ministries of National Education and Higher Education, helping young female students to plan their future studies and career. We are an associated member of the action-based initiative to accompany young girls from working-class neighbourhoods and rural areas to help promote the career choices available to them.
By helping women at a younger age understand the opportunities that are available in areas such as STEM, these projects aim to help encourage girls to explore industries that have been traditionally male dominated. We want to support the next generation of women to ensure long-term gender inclusivity, especially in industries such as STEM, where gender bias has meant men have traditionally dominated.
Creating gender equality will require the efforts of everyone working together, from governments, companies, and individuals. Any change is good, whether it is small or big, as we must all take action to help #BreakTheBias and reverse the negative impact of the pandemic on our efforts to create inclusive workplaces. By challenging long-held assumptions and adopting a more inclusive definition of the workplace, free of stereotypes, we can help to reduce bias and increase equality.
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