-
Solutions
-
Airlines
-
Airports
-
Border Authorities
-
Corporate Travel & Expense
-
Integrations
-
Travel Sellers
-
-
Payments & e-invoicing
-
Traveler behavior is changing at every touchpoint.Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
Discover more
-
-
Support & Training
-
Already a customer?Log into Amadeus Service Hub for product news, learning materials, and customer support.
Login
-
-
-
Amadeus PartnersAt Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
-
Landmark partnership between Amadeus and Google CloudLearn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
Read more
-
-
Resources
-
Trending Topics
-
Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
Read the report -
Six travel trends that will redefine how we travel in 2026 and beyondAmadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover now
-
-
Company
-
About Amadeus
-
Careers
-
-
Sustainability (ESG)
Learn how we’re working to make travel a force for good.
-
Amadeus Global Report 2024Get an overview of our company in 2024 from a business, financial and sustainability perspective.
Access report -
-
-
As the hospitality industry evolves to accommodate new trends in consumer behavior and travel agent preferences, the distribution channel remains a key component of any hotelier’s revenue and marketing strategy. In this blog post we’ll review three areas of consideration to stay ahead in today’s market.
1. Changing travelerexpectationsincreases thevalue of adistributionstrategy
Hotel distribution is more important than ever astravelers review multiplebooking options and channels available to them – whether it’s direct,indirect, metasearch, OTA(Online Travel Agency), or by phone.
According to theOnline Travel 2020: Evolve, Expand or Expire report the average travelertodaysearches nearly 50 times onlineandmakes 38 sitevisits before booking.Travelsellersarealsoexpanding their sourcing options: traditional B2C players are targeting B2B (Booking.com, Expedia) oralternativeaccommodation players with long- and short-term apartment rentals.
Inthe2019 Global Travel Agent GDSReport distribution platformusage is increasing at a faster rate than other channels and 2019 willprove tobe a record year forhotel bookingsvia a global distribution system. Our research shows that travel agents book 22 times more hotels than consumers, and they do it onadistribution platform.
For hotels, and other content providers such asbooking.com including their content ona distribution platformcan effectively leverage this channel to distribute available rates and inventory,offeringnot only a wider and greater choice of content but also different commercial models for travel sellers to choose from.
With distributionsystems,like the Amadeus TravelPlatform hoteliersgain value from our investment instandardization through machine learning to ensuretravel agents are presented withthe same property even if it comes from different sources and has different commercial models. This content uniformity means thattravelsellerscan access a B2B metasearch type experience regardless of distribution channel, be it through our ownSelling Platform , throughAPIconnectivity or self-booking tools, like AmadeuscytricTravel & Expense.
2. Distributiondrivesdemandgeneration andrevenuegrowthstrategies
Distribution is about finding the right strategy for hotels, its channels, payment, invoicing, technologyandregulationindifferent countries.
Distribution has also spread into other areas of demand generation for hotelsas they focus further ondirect sales: loyalty programs,metasearch andsocial media campaigns,orpersonalization of offers throughattributes.
We observe changing behaviors of a growinggeneration of travelersemerging from theMillennialworkforce that areused to ‘living on-demand’. OurDrivers ofChangewhitepaper looks intohowhoteliers must incorporatethe human touch of hospitality with technological innovation – be itdevices, platforms or applications – needed to meetmodern consumer expectations.
Amadeus strives to provide a seamless travel experience to guests through an end-to-end technology platform that enables our hotel customers to service the traveler throughout their journey.
3. Enablingtoday’stravelergoals:bleisuretrips aresurging
Today’sbusiness travelers want more from their tripsand increasinglyextend theirbusinesstrips to add some leisure activities.In the whitepaper“Travelers feel frustrated and underserved in Destination X”,thistopic is explored:“Combining business with leisure allows to better take advantage of trips but also adds extra time and careful coordination to stay on top of while being on the road”.
With rapid changes inthe wayinformationiscollectedand analyzed, hotels can improve the way the hospitality sectorcaters to its clients andpersonalizeits offering by adding a leisure component on top of their business trip proposition.
Takingactiontoleveragedistributioninyourstrategy
At Amadeus, we know choice is important, which is why we’ve expanded to acomprehensive travel platform. By doing this, we can offer hotel buyers andtravel agentsavariety of options on a massive scale– from different types of accommodations, to personalized travel packages, transportation, activities, and more.Today,travel agentshavetheabilitytocreate custom journeys for their guests from millions of booking options.
By leveraging thedata andtoolsneeded to deliver a morepersonal andmeaningful experienceto their guestswho increasingly expectamoreconnected, memorable andimmersive travelexperience, hoteliers can successfully leverage the distribution channel in their strategy.
To find out more about the Amadeus hospitality offer, please check oursolutions page andlatest news .
TO TOP