Solutions
- Airlines
  - Amadeus for Airlines
  - Products
- Airports
  - Amadeus for Airports
  - Products
- Border Authorities
  - Amadeus for Border Authorities
  - Products
- Corporate Travel & Expense
  - Products
  - Capabilities
  - Integrations
    - Travel & Expense Solution for Microsoft Teams
- Travel Sellers
  - Products
  - Content
- Hospitality
- Payments & e-invoicing
  - Outpayce
  - Voxel: B2B Payments and e-Invoicing
- Unlocking the power of AI agents in travel
  
  In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
  Learn more
- Traveler behavior is changing at every touchpoint
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
  Learn more
Support & Training
- Support
- Training
- Already a customer?
  
  Log into Amadeus Service Hub for product news, learning materials, and customer support.
  Login
Partners
- Transforming travel with AI
  
  Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
  Learn more
- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
  Learn more
Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
  Read the report
- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
  Discover now
Company
- About Amadeus
  - About us
  - Leadership
  - Awards
  - Locations
- Careers
- Innovation
- Sustainability (ESG)
  
  Learn how we’re working to make travel a force for good.
- AI at Amadeus
  
  Driving integration, scalability, trust and integrity across the travel industry.
  Learn more
- Latest financial results
  
  Amadeus published its financial results for FY 2025.
  View the results

Webinar On-Demand

Data Talks #11

Decoding Digital: Driving Growth with Digital Marketing Mix Modeling

Do you want to learn how to measure the effectiveness of your digital marketing strategy and optimize your budget allocation?

Watch our webinar where we will introduce you to Digital Marketing Mix Modeling (MMM) and show you how to use it to drive growth for your business online.

Digital Marketing Mix Modeling (MMM) is a statistical approach that quantifies the impact of different marketing activities on business outcomes (e.g., sales, revenue, leads). It enables marketers to understand the relationship between various marketing investments and their corresponding results, providing insights for optimizing budget allocation and maximizing ROI.

This webinar is designed for airline professionals who are responsible for digital marketing, e-commerce, or analytics.

The fundamentals of MMM and how it works
How to identify and measure the key drivers of digital marketing performance
How to use MMM to evaluate the effectiveness of different digital channels and campaigns
How to apply MMM insights to optimize your marketing spend and improve ROI
How Amadeus solutions can help you implement MMM for your airline

View webinar on‑demand

View now

Data Controller	Amadeus IT Group SA
Purpose and legal basis for the processing of your data	We collect information about you to better understand and address your needs, requests and expectations about Amadeus. When processing your data we rely on your consent that you grant by submitting this form.
Recipients of the Personal Information	Amadeus Affiliates and Third Party Service Providers.
Data subject's rights	You have a right access, rectify and delete your data, as well as other rights, as detailed in the additional information.
Additional information	More information about the above aspects in our Privacy Notice.

Data Talks #11

Do you want to learn how to measure the effectiveness of your digital marketing strategy and optimize your budget allocation?

On the agenda for this webinar:

View webinar on‑demand

View webinar

There is a problem

View webinar on-demand