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Webinar On-Demand

Data Talks #11

Decoding Digital: Driving Growth with Digital Marketing Mix Modeling

Do you want to learn how to measure the effectiveness of your digital marketing strategy and optimize your budget allocation?

Watch our webinar where we will introduce you to Digital Marketing Mix Modeling (MMM) and show you how to use it to drive growth for your business online.

Digital Marketing Mix Modeling (MMM) is a statistical approach that quantifies the impact of different marketing activities on business outcomes (e.g., sales, revenue, leads). It enables marketers to understand the relationship between various marketing investments and their corresponding results, providing insights for optimizing budget allocation and maximizing ROI.

This webinar is designed for airline professionals who are responsible for digital marketing, e-commerce, or analytics.

The fundamentals of MMM and how it works
How to identify and measure the key drivers of digital marketing performance
How to use MMM to evaluate the effectiveness of different digital channels and campaigns
How to apply MMM insights to optimize your marketing spend and improve ROI
How Amadeus solutions can help you implement MMM for your airline

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Data Talks #11

Do you want to learn how to measure the effectiveness of your digital marketing strategy and optimize your budget allocation?

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