Driving integration, scalability, trust and integrity across the travel industry.
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In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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From AI-driven planning and biometric check-ins to smarter disruption management.
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Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover nowLearn how we’re working to make travel a force for good.
Gain insights into Amadeus' 2025 business, financial performance, and sustainability.
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Decoding Digital: Driving Growth with Digital Marketing Mix Modeling
Watch our webinar where we will introduce you to Digital Marketing Mix Modeling (MMM) and show you how to use it to drive growth for your business online.
Digital Marketing Mix Modeling (MMM) is a statistical approach that quantifies the impact of different marketing activities on business outcomes (e.g., sales, revenue, leads). It enables marketers to understand the relationship between various marketing investments and their corresponding results, providing insights for optimizing budget allocation and maximizing ROI.
This webinar is designed for airline professionals who are responsible for digital marketing, e-commerce, or analytics.
The fundamentals of MMM and how it works
How to identify and measure the key drivers of digital marketing performance
How to use MMM to evaluate the effectiveness of different digital channels and campaigns
How to apply MMM insights to optimize your marketing spend and improve ROI
How Amadeus solutions can help you implement MMM for your airline
Do you want to learn how to measure the effectiveness of your digital marketing strategy and optimize your budget allocation? We will introduce you to Digital Marketing Mix Modeling (MMM) and show you how to use it to drive growth for your business online.
