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Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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Built on airline input, with Microsoft support, exploring real AI use cases.
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Learn how Travelstart, Africa's largest online travel agency, uses Amadeus Hey! trip notifications to reduce dependency on costly acquisition channels.
By selling notifications as a premium service, they achieved an 11.5% attachment rate and immediate profitability. Yet they discovered something more valuable: a powerful tool for customer retention.
This case study shows how Travelstart is using trip notifications to drive app adoption and create lasting value across their business—from direct customers to B2B partners.
How Travelstart turned notifications into profit with an 11.5% attachment rate
How Travelstart is using notifications to strengthen customer relationships
How trip notifications can help reduce dependency on paid channels