Amadeus engages regularly with governments, public entities, trade associations and global partners across the travel and digital ecosystems at the global, regional and national level. Our engagement helps to improve innovation, increase competitiveness and ensure sustainable growth of the travel industry.
As travel and tourism become strategic pillars of national economies, sustainable growth depends on smarter operations, lower emissions, and unlocking travel’s power to fuel inclusive economic development.
At Amadeus, we don’t just join the conversation—we often start it. We believe technology is key to shaping a smarter, more sustainable travel industry. We therefore play a critical role as a facilitator for global collaboration which helps to shape and safeguard a sustainable and competitive travel and digital industry.
Amadeus Industry and Government Affairs works with public and private stakeholders across the travel industry to build a shared agenda rooted in collaboration, innovation, transparency, and fair competition. Our fact-based approach helps bridge differences and shape standards that reflect the needs of all players in the travel value chain.
Amadeus Industry and Government Affairs also actively monitor digital regulation trends amid growing global focus on AI, cybersecurity, data privacy and fair digital markets. We track digital regulation trends to stay compliant and contributing to policy shapingwith the collaboration of our industry peers. We also lead joint initiatives driving digitalization across transport and tourism.
Beyond travel and tourism, Amadeus engages with digital and industry associations to drive technology and trade innovation. Together, we tackle shared challenges, champion smart policies, and unlock sustainable growth.
Amadeus partners with leading global organizations, participates in policy discussions, and actively engages with IATA and its Airline Retailing Consortium to help define industry standards and drive innovation in airline operations and customer experience. We are actively involved with Global Travel Tech in Europe via EU Travel Tech (EUTT), the US Travel Technology Association (Travel Tech) in North America, and in Asia, via the Asia Travel and Technology Industry Association (ATTIA).
Working closely with travel agencies and associations like the World Travel Agents Associations Alliance (WTAAA), Amadeus promotes transparency, fair competition, and sustainability in travel. As a strategic ally of UN Tourism, Amadeus drives digital transformation and inclusive growth through initiatives like Travel4Impact and regional trend reporting. As a World Travel & Tourism Council (WTTC) member, we help advance seamless travel and global recovery.