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For years now, the travel industry has been talking about NDC in future terms. It’s coming and it will transform digital retailing, was its promise.
For years now, the travel industry has been talking aboutNDC in future terms. It’s coming and it will transform digital retailing, was its promise.
Well, that moment is now here. Despite the ongoing COVID-19 pandemic over this past year and a half, many of our customers have not left aside their NDC ambitions. To the contrary, a reinforced need to personalize and service the offer has made NDC more relevant than ever. This is why, this year, we can comfortably shift and talk about NDC in the present tense.
At Amadeus, our commitment hasn’t wavered and we’re making NDC-sourced content available to all our travel seller customers around the world before the end of 2021. It’s a bold and ambitious goal, but one that we are well on our way to accomplishing. In fact, travel sellers of all shapes and sizes are now going live across the world, with over 2,500 travel agencies across 50 markets now able to book and service airline content via NDC using Amadeus solutions. I’m confident that NDC will live up to the hype and we will all benefit in the short and long-term.
NDC offers the potential for the travel industry not just to meet the needs of the modern digital consumer, but to anticipate their future needs and ensure that the travel sector leads the way in digital retailing.With NDC, we can rebuild travel.
With the standard being deployed at scale with full booking and servicing capabilities, airlines, travel agencies and corporations are already experimenting withbold new offers, bundles and travel packages that weren’t possible before . They’re planning ahead for a new era of digital retailing, with possibilities to innovate freely, and adapt on the fly to changing consumer demands.
To explore where the industry is at with NDC, we asked some of the most influential airlines, travel agencies, and corporations from around the world about where we are on NDC readiness, the opportunities it is already unlocking for them, barriers left to overcome and how they think the travel industry will change as a result.
In this paper,“NDC 2021 and the path to industrialization” ,it’s clear that no two airlines or travel sellers are alike. With NDC, everyone is finding their own way to stand out from the pack and to meet their specific customer’s needs. But there is one factor that unites all. And that’s collaboration to drive the industry forward.
Download our paper“NDC 2021 and the path to industrialization” to dive into the discussion with quotes from some of the top executives in the travel business. You’ll discover how…
- Qantas is collaborating with travel sellers to create top notch end-to-end NDC servicing.
- American Airlines is working with its large corporate customers to create bespoke product offers that cater to different subsets of their employees, like senior managers.
- NDC helped British Airways create dozens of new price points on its flights, while increasing ancillary bookings by 100-fold.
- Travix is using NDC to innovate with fare families to improve cross sell and upsell options.
- Flight Center talks about the commercial impact of NDC on their relationship with airlines.
- IATA shares how NDC is accelerating rapidly, and that the commitment from airlines, as well as tech players, is critical to the on-going success of the initiative.
- You’ll also hear from executives at CWT, Volkswagen, House of Travel and more.
In addition, “NDC 2021 and the path to industrialization” explores the next steps in NDC - concretely, how the industry can accelerate the transformation of digital retailing in travel through standardization, experimenting more, and ongoing collaboration.
NDC has the potential to vastly expand the commercial opportunities for everyone in the travel industry. The time to start thinking about how you can innovate with NDC is now, because it’s taking off fast. Through NDC technology, we can power great journeys.
Need some inspiration to get started?Click here to download our paper “NDC 2021 and the path to industrialization” ,to see what other industry leaders are doing.
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