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Access report
The other day, noticing that I was struggling with my phone, a colleague kindly reminded me that I may need to increase my font size, and that once we hit 40 years old, it is pretty normal to request larger texts (or longer arms).
It got me thinking aboutdisabilitiesandhowtheycan affect everyone without being necessarily permanent orobviouslyvisible.Indeed, there are more than a billion people worldwide who have accessibility requirementsand,according to the World Health Organization, almost everyone will temporarily or permanently experience disability at some point in their lives.
Accessible travel is abasic human right, butalso a business opportunity for the industry – a debate we opened inAmadeusin 2017 with our whitepaper‘Voyage of Discovery’.We’vealsobeen proactively promoting and improving accessibilitythrough a variety of initiatives and joint ventures, such as accessible websites, accessible check-in kiosks,and redesign ofAmadeus e-Retail. However, a lot has changed in the travel and tourism sector in the last two years, and achieving an inclusive landscape with accessible travel for all is an assignment for the whole industryas we work to rebuild travel.
We’re committed to helping our customers meet their customers’ needs with a forward-looking approach to what travelers need and how we can maximize their travel experience. For that purpose, a few years back, we created a new team that explores travel technology solutions to empower reduced mobility travelers and make travel more inclusive for all.
And to take our commitment forward, we have recently invested in makingCytrictravel and expensemore accessible. We’ve already made some big changes to improve the user experience and accessibility: bigger font size, more contrasted colors, clear headings and call to actions, support of IOS basic accessibility features.Moreover, with a clear layout and user-friendly interface that can be accessed from any device, anywhere, travelers with accessibility needs can comfortably control their travel program and enjoyastreamlined, simplified user experience.In2022,it will support screen reader and keyboard navigation to make travelers with disabilities’ experience more seamless while booking their journeys.
Because we believe that accessibility is not just about following a set of rules, we are also including disability profiles in all of our User Experience (UX) research activities: we are, for example, regularly involving users with disabilities in our user testing sessions.
Accessibility is a key pillar of our UX strategy for Corporations and we are fully committed to it – in line with our pledge to work towards a sustainable travel and tourism industry, as with our ongoing support for the UN’s Sustainable Development Goals for reducing inequalities. We believe that the impact of accessible travel will go beyond people who take journeys to the wider community and society, instilling accessibility into the social and economic values of our communities.
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