Amadeus Ancillary Dynamic Pricing

Uplift your revenues by optimizing your ancillary services’ prices and reaching customers with relevantly priced ancillaries at any given time.

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Overview

Bring your ancillary price optimization to a new level

Powerful AI automates price suggestions while you monitor & control the final result to achieve the desired performance indicators.

Sell better, earn more

Enhance your customers’ satisfaction by offering them ancillary services with the best acceptable price and maximizing your per-basket profitability with award-winning artificial intelligence that allows you to mark up and down your ancillaries dynamically.

End-to-end performance

Streamline your business and safeguard its long-term visibility with well-integrated technology and a holistic view of the processes.

Benefits

Hit the best price point

Bring your ancillary price optimization to a new level – hit the best price point considering your margin and customers’ price sensitivity. 

Optimize ancillary services

Intelligent price optimization of your ancillary services.

Flexible rules

Flexible rules to set up retailing prices in real‑time.

Contextual information

Contextual information for better pricing.

Reach your customers

Reach your customers via direct and indirect channels.

Key Features

Unlimited price points

Find the perfect price for your ancillary services thanks to unlimited price points and experiment with market price elasticity and industry dynamics. Distribute the right pricing to the right customers across all relevant touchpoints.

Differentiated retailing

Use flexible business rules to better retail prices of your ancillary services, depending on the customer journey and the booking context, and apply them immediately across all relevant channels.

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Robust ecosystem

Price consistency, solution scalability, and cost control are ensured by the smooth and automatic integration of your ancillary services’ dynamic pricing and ad-hoc retailing campaigns.

Dashboards and A/B testing

Identify price improvement opportunities by monitoring and analyzing the effectiveness of your campaigns, your ancillary services KPIs, and artificial intelligence-driven price recommendations.

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