We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
You’ve probably heard these claims before… “Creating a mobile app only takes a few weeks and is really cheap if you consider offshoring it”. “Maintaining a mobile app takes minimal effort – we can add anything you want, no problem”. “If you build it, they will come”. Let’s take a closer look at the real truth behind these promises for travel app nirvana…
Truth 1: Designing a sophisticated user interface, with content plus tech integration takes a lot of practice and experience over months to ensure it meets an acceptable level of brand quality. Also, offshore resources only do what YOU tell them to do and often make countless errors that require a lot of re-work. Want to add a new custom feature? It will cost you a pretty penny. Proven solutions that you can customize save the most time and get the best results.
Truth 2 - Um, yeah you can add things to your travel app as long as you are willing to spend a lot of money and don’t mind delays because your IT team or vendor got busy with other priorities. Plus, don’t forget that Apple and Google Android make continuous changes to their operating systems that you’ll have to keep up with or your mobile app will cease to function. It takes dedicated mobile travel specialists to ensure everything runs smoothly all year long.
Truth 3 - Not really. Mobile takes a LOT of love and work to get your travelers onboard and regularly engaged. From App Store optimization and user analysis to outbound marketing promotion and user support – you’re on your own to figure out how it all works and execute. Your vendor or IT won’t be much help to you here. You need reliable experts at your side to help you get it all done.
The path to launching your mobile presence involves a lot. Some of the major items include: planning and design of user experience, hosting assessment and third-party content for your app. Don’t forget – you’re building mobile for 3 channels (iOS, Android and Web). Oh, and the profile and other security intricacies are not to be underestimated. Then there is testing before you launch. And once you launch, the fun really begins – marketing, support and enhancement. Sounds exhausting –doesn’t it? We thought so, that’s why we developed Amadeus Mobile White Label to let you Build your mobile brand with Next-to-No Effort.